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October 1, 2018

The Power of BRANDING

What makes the world’s greatest companies thrive?  They engage, interact, and connect with their audiences.  Most think it is because of marketing and advertising, but there is a difference between marketing and branding.  Branding leaves you memor...

October 1, 2018

Virgin CEO Sir Richard Branson shakes hands after being introduced by Richmond Mayor Dwight C. Jones at the innovation conference at the convention center. At bottom right is a model of a ship for the new space-exploration branch of Virgin.

Dean Hoffmeyer/TIMES-DISPATCH

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FSG is a brand development firm that exists as a catalyst for organizational growth. Through the power of our strategic branding process, we work relentlessly to uncover your organization’s unique identity focusing on the most effective means to communicate your brand. Developing a strong brand leads directly to improved team morale, increased brand loyalty and a stronger bottom line.

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