CEO - Eric Macalma

Known as a trailblazer having travelled the world working with different brands ranging from Fortune 500s, Small to Medium Enterprise Businesses, and Startup For-Profit and Non-Profit organizations, Eric has helped countless organizations understand their true potential through his unique approach.  


Throughout the years in the U.S. he has branded local, regional, national, and international organizations specializing in I.P. Consulting, Brand Management, Digital/Web Development, and Investor Relations.


Currently as CEO of Firestarter, Eric's reputation precedes him growing FSG's global expansion reaching regions throughout Asia, Dubai, Africa, as well as in the United States.


Director of FSG South America - Facundo Benavides

As an international Brand Strategist, Facu developed his passion for Traditional Marketing through his many experiences from the Big Agency world, becoming known as an avid professional and well known detail freak.  He made his name throughout international waters working on projects at various levels spanning from General Motors, Coca Cola Group, GlaxoSmithKline PLC (GSK), before becoming a travelling Consultant within the Digital Agency world.


Living as a holistic thinker by the knowledge that properly optimizing businesses requires a full 360 consulting deep-dive, Facu practices the fundamental approach specializing in Integrating Marketing throughout every area of business, especially with Online strategy.


Throughout the years having many experiences, this seasoned veteran branding expert, heavily maintains his commitment to Clients by leveraging strategies that specifically target Audiences by understanding what appeals to their needs.

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