BRANDING TELLS STORIES

Virgin CEO Sir Richard Branson shakes hands after being introduced by Richmond Mayor Dwight C. Jones at the innovation conference at the convention center. At bottom right is a model of a ship for the new space-exploration branch of Virgin. Dean Hoffmeyer/TIMES-DISPATCH

Past FSG Clients, Richard Branson (Virgin) and David Karp (Tumblr) teamed up with many other high profile executives starting Richmond Unite in 2011, brought in Firestarter to help raise a goal of $350,000 in less than one month for a business conference to help non-profits focusing on underprivileged youth programs due to the lack of progress from a previous agency they hired.

Firestarter and Richmond Unite more than met the goal and raised over $500K from donors/supporters through its branding strategy and implementation.

#brandingstories