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Social Media Specialist

Job Summary

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyzes social media trends, including; social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.

Works with various company departments to promote the overall brand through social media channels.


  • Bachelor Degree in Marketing or Social Media.

  • Extensive knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills Customer Service Skills.

  • Oversees all company social media accounts management

  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

  • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals

  • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction

  • Audits and analyzes social media presences, including digital advertising costs and returns

  • Analyzes social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

  • Interviews, hire and trains social media team members

  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

  • Monitors and develops reports on competitor activity within social media spaces

To apply please send your CV/Resume to admin@firestartergroup.com 


FSG is a brand development firm that exists as a catalyst for organizational growth. Through the power of our strategic branding process, we work relentlessly to uncover your organization’s unique identity focusing on the most effective means to communicate your brand. Developing a strong brand leads directly to improved team morale, increased brand loyalty and a stronger bottom line.